Our team has nearly 100 years of experience in the tropical hardwood industry. About 5 years ago, we were discussing with a customer and a common statement came up "Ipe on Pine". The reference to the high end decking boards made of Ipe being installed a top a structure of treated Southern Yellow Pine. Following an in-depth conversation we determined that the cost premium of decking choices largely overcame the premium of Tropical Hardwood Substructures.
We identified three major barriers that inhibited the use of Tropical Hardwoods in substructures.
We had fortunately already an established network of sustainable forest concessions to source forest products from. We started working on the two problems one by one.
The solution to a lack of consistent availability was to quite obviously to increase the supply of material by offering an inventory available for immediate delivery within the U.S. While this may be simple the subparts involved with this distribution involved a few lessons and development.
The ongoing challenge we work against is sub grade material being offered within our market. Our approach to counteract this is two prong:
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Roofing and Sidewall shingles provide unmatched strength and rot resistant characteristics. Approved for High Velocity wind zones. Available in FSC.
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
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